Keith Fisher/ President of Media
Keith began his career in London working for Leo Burnett and for the innovative Boase Massimi Pollitt agency, where the popular account planning concept began. With the advent of buying services in the UK, in the early 70’s, Keith joined the company that pioneered the concept: Media Buying Services.
Based upon his negotiating abilities and experience in saturation advertising, he was transferred to Los Angeles in 1977 to work on specialized movie advertising. In 1979 he became President, a position he held until 1988 when he formed FT Communications. Keith has media experience across three continents, including acting as a consultant to an oil company in the Kingdom of Saudi Arabia.